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What is POP Email
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As a specially qualified Aerin Medical (AM) customer, Kleer Message (KM) is excited to offer you the Patient Outreach Program (POP), an Email campaign designed to educate your patients about the benefits of VivAer® or RhinAer®.
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Once you complete the registration steps and we receive all the required assets. You will receive your campaign confirmation with the next steps from Kleer Message.
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POP Email Sample:
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VivAer
Landing Page Example: Click here
Email Example: Click here
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RhinAer
Landing Page Example: Click here
Email Example: Click here
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STOP: Prepare these assets and read the instructions before you start ​
Assets Needed:
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Patient List: Please generate your patient list in Excel or CSV format. For Email campaigns only include First Name and Email. Click here to download a patient list template. Please remove blank and duplicate records from the file before uploading. Up to 10,000 email addresses.
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Physician Bios, Headshots, & Logo: Prepare a physician bio (1500 characters max) and headshot for each participating physician. For campaigns that feature more than 3 physicians, only prepare one bio and one GROUP PHOTO.
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Designate a Champion: The office champion will be the main point of contact to review and approve campaign proofs, and manage leads. If any other staff members would like to receive lead notifications and dashboard access, you may enter their emails during registration.
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Registration Steps:
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Step 1 - Purchase POP Email: Click on "Buy POP Email" and a payment window will pop up. Please use the champion's email in the payment form. Once you have paid, return to this page to sign the BAA.
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Step 2 - Sign a Business Associate Agreement (BAA): Click on "Sign a BAA", to go to the BAA page. Upon completion, you will receive a signed copy of the BAA via email. Once you have signed, return to this page to complete the final steps.
Step 3 - Complete Two Forms: Click on "Complete Forms", to enter your practice info, physician bio/headshot, and upload your patient list.
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Important: Once you complete all three steps and we receive all the required assets, you will receive an email with the next steps. We will then prepare your campaign proofs for your review and approval. Your campaign proofs include one round of revision. Any additional revisions will incur additional fees. So it's important to complete the steps accurately.
Start Email Registration
Campaign Timelines ​
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Campaign proofs will be drafted once the submission is complete.
A complete submission means:
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Payment submitted
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BAA signed
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Practice info + patient list submitted
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Reps cannot submit on behalf of the practice
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Champion’s name, and email
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Physician bio, practice logo and physician images - If more than 3 physicians, submit a group photo. (Minimum 300 dpi required for Mailer)
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The patient list must be submitted in the correct format. If the patient list is not in the correct format, it will be rejected.
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First name and email address only.
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Patient lists sent by reps will not be opened. It will be deleted. Only the practice can submit the patient list AFTER the BAA is signed.
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Once the submission is complete, you will receive an email confirmation, and campaign development will begin. The campaign proofs and scrubbed list will be ready within 7 BUSINESS DAYS.
Campaigns are launched on TUESDAYS ONLY. In order for a campaign to go live on Tuesday, the proofs and scrubbed patient list must be approved by EOD on the PRIOR THURSDAY.
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Campaign cadence:
Emails will be sent in 4 rounds. The entire campaign will last eight weeks.
Round One: 3 weeks
Round Two: 2 weeks
Round Three: 2 weeks
Round Four: 1 week
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Changes to the campaign:
Any changes after submission or proof delivery will be billed to the practice at an hourly rate of $150/hr. This does not include changes as a result of errors by Kleer Message.